HTC One fails to come to Taiwan supplier’s rescue

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Users still surfing with a handset that 1st arrive in June ’10 says 51Degrees

2010 device managed to keep the top HTC spot

As GoMo News earlier reported here, whilst Korean handset manufacturer, Samsung, announced a record quarterly profits [October 2013], rival Taiwanese smartphone, HTC,  supplier posted its first ever quarterly loss. HTC was always Microsoft’s flagship supplier of products using its mobile OS. Until Stephen Elop was parachuted into Nokia, of course. Consequently, HTC has tried to dig itself out of a hole by introducing a truly flagship product with the HTC One.  So what’s gone wrong? Doing its usual neat tricks with data mining, 51Degrees.mobi has been looking at which HTC are most commonly being used on the mobile web. And come up with some interesting conclusions.

In its latest Chart of the Week, 51Degrees discovered that the HTC EVO 4G, a device released way back in June 2010, had managed to keep the top spot (amongst HTC handsets used globally) back in March 2013.

Only in August [2013] did the HTC One prove to be the most popular HTC made handset on the mobile web.

We also spotted that the HTC Desire held the top slot amongst HTC handset users until relatively recently.

So what’s going wrong for HTC? Well, with th Apple releasing its new iPhones (the 5S in particular) and Nokia releasing its new Lumia flagship (921) – HTC has got some serious competition for consumer interest.

Actually here at GoMo News we reckon that it is the Lumia 521 which has eaten into HTC’s traditional backstop of a Windows based budget smartphone.

Let’s see if HTC manages to bounce back next quarter.

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.