Guest post: the world of video games can learn from mobile

by Andrew Schneider, co-founder & Chairman of Live Gamer

Mobile is shaking up the gaming industry. Since the last release of the main console, an entire industry (and player base) has grown around mobile games that is both independent and established games Studios clamoring for mobile success. Although the two markets differ drastically, consoles are learning and sometimes even mobile, incorporating methodologies that offer similar experiences. There are two key aspects of the mobile equation to learn console:-the democratization of game developers; and a better business model.

The democratization of game developers

As mobile, console world should be accessible to a wide variety of developers, to create a diverse ecosystem where small size to large developers are all compatible.

Otherwise, continue to consoles meet the needs of the core and transfer to mobile competitors a massive participation in the gaming market, mainly in the social and casual segments but increasingly in key segments of the console market.

Take a page style of iOS and Android guides... They are both providing easy-to-use tools and easy to follow guidelines that allow any developer the opportunity to submit content for publication.

The approval process is only about ten days with just a few hours for Google Play Store and Apple's App Store.

After the induction and provisioning, support for developer extended is crucial for success.

Mobile gives consumption opportunities to discover content independent in the first part of the application stores.

Consoles now recognize the importance.

While Microsoft announced its initial programming independent developer with a more robust application environment, Sony spoke its support of independent developers during your Playstation 4 ad in February [2013]. (See video below).

Although these programs are progressing, they are not yet nearly as streamlined as Apple or Google and they need to be.

A better business model

In the console, the business model is primarily to buy a download of disk or very expensive game retail (typically in the range of $60).

Consoles must be treated more games as a service - with micro transactions and downloadable content packs, allowing players the flexibility of opting in to a price that fits your needs. Although it starts as free.

With a focus on juegos-as - a - service, the console market must ensure that developers receive the set of tools to understand how to play appropriate and work together optimization to optimize a free funnel conversion rate to pay, increasing average revenue per user (ARPPU) to pay and promote retention.

Analysis, management, and marketing tools are essential to continue driving the value of life and overcome the costs of acquisition with healthy margins.

As a free trial to download games such as Candy crush Saga (King) and the clash of clans (Supercell), mobile developers are building games with ARPPU and retaining long-term player in mind.

These are the services, not ship-and-made projects. Mobile developers know there is more value in monetizing a player relationship instead of a download purchase once.

Mobile, however, still allow the business model of load application and still building in-game micro transactions.

Once again, the new model is about allowing developers the flexibility to apply the model suitable for a game in particular business or even a player particular segment within the game and giving the player the ability to select the right model for them.

It is safe to say that very few, if any, the developers have thought, "would throw in mobile or console first?"

Console has never been a viable option for mobile developers and most mobile developers have a different budget and in two platforms development team is almost always mutually exclusive.

However, if the console market can successfully incorporate these two key aspects of the mobile market - the democratization of game developers and a better model of business - after games like consumers know it will improve, and both platforms will flourish.

If the console operators do the following, can extend its developer and audience base to include many more casual and social players:-

Incorporate an easy onboarding process includes SDKs of lower cost and agile adoption processesCreate opportunities for discovery for developersOffer independent game including marketing tools, analytical, monetization and payment for game micro transactions and freemium models can workProvide easy, Kinect, Playstation or Playstation DualShock Touchpad camera interfaces for touch screen interface, native replacements

Biography of the author

Andrew Schneider has been a leader in the industry of digital entertainment and a catalyst for new business opportunities at the crossroads of media communication and technology for nearly 20 years. Prior to founding Live Gamer, Schneider served as Executive wp marketing of wind-up Records, leading independent record label in the world. There he focused on digital innovation. Previously, during his tenure of eight years at Sony Pictures Digital, developed Schneider launched interactive marketing campaign Award for biggest entertainment franchises, developed content of band broadband consumer and launched applications and user-generated media tools. Schneider began his career on the television network NBC, where practical interactive marketing company opened with the first online presence of the network.

https://www.youtube.com/watch?v=RiNGZMx2vhY

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