by Kinjal Adeshara, a blogger working with Infotech Cygnet
They are changing worldwide trends in sales and e-commerce is growing at a furious pace. According to eMarketer here, global e-commerce sales have surpassed 1.2 trillion dollars, and emerging markets are behind the continued expansion of e-commerce. E-commerce has matured in Western markets, and is gradually reaching a saturation point. But, there is a huge scope for e-commerce and m-commerce in emerging markets such as China, India, Russia and Brazil [BRIC countries]. Most of the growth in digital sales will come from emerging markets.
Intelligent mobile revolution has made it possible for BRIC customers to access the Internet anytime, anywhere.
These countries have a strong infrastructure, a growing middle class and increased spending power.
All the necessary elements for a boom in e-commerce are present and Internet sales in these markets are on the rise.
The domain of mobile search in these places means that you will have to focus more on m-commerce during the creation of stores online for these markets.
The question - is your model of development of e-commerce ready for this? Are you fully prepared to take advantage of the rise of the next trade in emerging markets?
If not, it is time to formulate a strategy to sell in these markets. Watching the following factors will help your business online thrive in these markets.
Local language is a must
While there are a number of people in these countries who can understand English, the most used and knows only the local language.
As it's customers with baja-competencia in English, it is best to make sure that the content of your store is written in local languages.
In countries like India, several regions have different languages - so you need to be sure that customerd have a clear choice to select the language of your choice.
Store Locator options
As we have seen in United States and United Kingdom, most customers used their phones to research products and services. However, is still only a fraction of them actually buy goods through your mobile device.
Why not use their desktops or visit the store directly. A large number of consumers in emerging markets is connected to the Internet only through their smartphones - don't have PCs or laptops.
So after researching for products or services, visit the physical store to make a purchase. Offering services on its mobile app or mobile web site store locator, you can improve your chances of sales.
Social network integration
Young adults in emerging nations are pioneers. They are familiar with e-commerce and m-commerce and feel free to make the most of your shopping online.
By integrating social networking with your online store, increasing the possibilities of these clients share comments and post comments about their products.
As the social media they are extremely popular in all emerging markets, you need to integrate your shop with social media and also to formulate a clear and effective social media marketing strategy.
Discounts and special offers and email marketing
Consumers in countries such as India and China are worried about the costs and are experts in the research of products to find the best bargain.
Most online retailers struggle to build any loyalty with users, regardless of the country they are selling, because customers just want to buy the product at the best price.
So, by offering promotional discounts, you can grab the attention of users.
Email marketing aimed at customers interested in the use of coupons and discounts also can lead visitors to your store and increase sales.
You can also integrate this strategy with location-based and contextual ads to improve the efficiency of the whole process.
Show all products on the mobile website
As noted above, Internet access through smart phones allows a number of users to the online store. These people do not have access to conventional as PCs and portable devices.
Then, you cannot create a truncated mobile version of your e-commerce store. All products in the shop on main line need to be displayed in the mobile web site.
The mobile website or mobile application should offer everything that makes the version of the web site. If you don't want to develop a mobile separate ecommerce website, go to a web site responds.
Ending
While the underlying principles of online businesses remain the same, different markets have their peculiarities.
As a supplier of solutions for m-commerce, keeping your eyes open to these five ideas, improve your chances of success in emerging markets.
Biography of the author
Kinjal Adeshara is a blogger and digital marketing, currently working with Infotech Cygnet which specializes in developing e-commerce web sites. She herself describes as an expert in e-commerce and mobile technologies. He loves to share with readers new and exciting content. Follow Kinjal on Twitter @adeshara_kinjal or connect with her on Google + here.
GoMo News welcomes contributions from anyone within the mobile sector. If you want to talk about sponsorship pages on this publication, please e-mail to geoff@gomobilenews.com. Follow us on Twitter @GoMoTweet
Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/