Apple optimistic as iPhone sales gain traction

But earnings for Q4 reveal historical decline

stronger than ever - Cook

Apple stood at the top with investors last night [28 October 2013] after insinuating that earnings could begin to grow again as traction increase in iPhone sales. Although the company recorded its first fall in profits from the year 2001, with earnings, Q4 $7.5 billion compared with $8.2 billion last year [2012], CEO Tim Cook Apple insisted it was "stronger than ever" and would consider returning more cash to shareholders in early 2014. Analysts had feared that the cheapest model of the iPhone 5 c would evil, but the total sales of iPhones came in $33.8 million in the quarter, up 26 percent over the year.

Shares in the Cupertino giant fell four percent in trading after the time initially but then recovered to earn as much as one percent, as Apple explained that margins would be close to 38.5 percent if not for income deferred gift of software.

Apple shares are trading still below its record of $702 but have increased in approximately a fifth part 20 in the past three months. Last night closed at $529, less than 1 percent on the day.

Dave Evans is a commentator established long in both the IT and mobile industries. His current focus is in part trends of prices within the sector. You can send an email here