inMobi launches advanced ad formats that drive higher monetisation and user engagement for mobile developers

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New ad formats increase click through rates by up to 50% and app install conversion rates by up to 600%

Press release

October 22nd 2013. InMobi, the world’s largest independent mobile ad network, today announced two new mobile ad formats, AppGalleries and Custom Ads. These new ad formats enable developers to deliver personalised and relevant ads resulting in improved user experience and better monetisation. The new, pre-built, template-based approach to creating highly engaging, native ads significantly reduces time and effort needed by developers to deliver a rich and unobtrusive user experience.

InMobi AppGalleries enables developers and mobile web publishers to create and host a white-labelled application store experience of handpicked, curated and sponsored apps that best suit the publisher’s audience.

It also allows auto-populating the gallery based on historic content of the app.

Currently available in a full-screen, interstitial or a standalone format, InMobi AppGalleries deliver the following benefits: -

Complete control in providing additional, relevant and customisable app content for users. Also allows monetising of gallery views through installs delivered on sponsored appsUp to $12 eCPMs (effective cost per thousand impressions) when used in conjunction with traditional mobile advertisingUp to 600 per cent increase in app install conversion ratesA simple turnkey interface that allows developers to create custom galleries for an app or mobile website within a few minutes

InMobi Custom Ads allows app developers to customise ads based on the look, feel and content of their app.

With no additional integration effort, developers can access a vast assortment of pre-made frames, animations and transparent layers that can be used to deliver a richer ad experience.

Key features and benefits include: -

A pre-built set of ad templates designed for a wide range of app categories such as card games, word games, weather apps, utility apps and moreUp to 50 per cent increase in click through rates as compared to static interstitial formatsInstant access to a team of world-class creative experts at InMobi to create bespoke ad designs

An internal optimisation tool that allows rapid testing of multiple ad variations to determine which version of an ad will deliver the best monetisation.

“The ad innovation team at InMobi is tasked with solving the complex industry problem of delivering the best user experience along with high monetisation,” said Piyush Shah, vp of Products at InMobi.

“Initial customer feedback on both Custom Ads and AppGalleries has been highly encouraging since these new high-conversion ad formats are easy to integrate.”

“These ad innovations, when combined with our global scale and deep expertise in contextual user targeting, enable us to deliver the best monetisation for our developers and publishers.”

Custom Ads & AppGalleries are available on both iOS and Android.

About InMobi

InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognised by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world’s largest independent mobile ad network, engaging 691 million consumers across 165 countries.

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