Afluencia de smartphones locales es preocupante grandes marcas en los mercados emergentes

Marques de mobiles locales favorisent les consommateurs indiens de curry
par notre correspondant indien, Asif Shaik

Spice mobile

Depuis la création d'Android, nous avons vu émergent des dizaines de nouvelles marques de smartphone. Certaines des marques nouvelles plus chaudes sont romaric en Chine, Micromax dans l'Inde, Smartfren en Indonésie, Ninetology en Malaisie et techno mobile dans les pays africains. Combinés, tous ces marques locales offrent une vive concurrence aux acteurs internationaux établis comme Samsung et Apple - en particulier dans les marchés émergents. Négligence l'importance du double SIM smartphone a des marques internationales coûts un énormes morceaux de leurs parts de marchés émergents. Dans l'Inde, nous avons également vu la domination des fabricants de téléphones mobiles « épice locale ».

L'Inde devrait devenir le troisième marché des smartphones à 2017, selon IDC.

La société affirme Micromax, Karbonn, Xolo et Spice Mobile ensemble ont envoyé plus de la moitié de tous les smartphones vendus en Inde - pays BRIC avec un potentiel énorme. (Cliquer ici pour le prix des épices mobile).

Micromax a signé le célèbre acteur d'Hollywood Hugh Jackman comme son ambassadeur de la marque.

La société suit la stratégie de Samsung pour libérer des dizaines de modèles de smartphone tous les ans, mais à moitié prix de même spec'ed smartphone de Samsung, HTC et Sony modèles.

En revanche, le Xolo a meilleurs dessins, des processeurs puissants et l'intégration de la 4G LTE dans leurs futurs smartphones.

Xolo a établi un partenariat avec les principaux fournisseurs de SoC (système sur puce) tels que Intel, Nvidia, Qualcomm, Broadcom et MediaTek.

Beaucoup considère techno mobile sous la marque africaine locale, mais en réalité, la compagnie fonctionne hors de Hong Kong.

Il a connu des ventes unitaires constants de ses smartphones SIM dual. Il a maintenant des peuplements comme la deuxième marque de téléphonie mobile au Nigeria et la marque de téléphone mobile dual SIM dans toute l'Afrique.

Techno est pointant à plus de clients entre la croissance de la jeunesse nigériane et augmenter la population de classe moyenne en Afrique plus de 100 millions.

La société USP sera pré-chargé de contenus multimédias et les téléphones mobiles à prix aussi bas que N30, 000 (moins de 200 $).

La majorité de ces marques opérant dans les pays d'Afrique est en plein essor pour fournir une qualité décente et matériel ainsi que de l'internet mobile, forfaits, apps pré-chargées et téléchargements multimédia aux consommateurs.

Autre marque de téléphone intelligent compte seulement, son avantage dans la prestation des services du multimédia en streaming qui permet de télécharger de la musique et des films les dans 2-3 minutes (en collaboration avec iRokoTV).

Seulement, c'est aussi au groupement des réseaux sociaux et les réseaux sociaux comme Facebook et WhatsApp application.

Si vous avez un regard sur le produit phare de tous les produits de ces marques, il n'est pas difficile à réaliser qu'ils sont tous animés par le même processeur et systèmes avec la seule différence d'exploitation à huis clos, capacité de la batterie et de tailles d'écran.

Avec certaines des plus grandes marques telles que HTC et Blackberry noyade, il semble que la clé du succès réside dans la fourniture de décent (s'il n'est pas idéal) matériel de qualité avec grands écrans, y compris les packs de connexion Internet, les applications pré-chargées et contenu téléchargeable facilement à des prix extrêmement bas.

Si les besoins des consommateurs dans les marchés émergents tombent sur les oreilles sourdes, marques internationales pourraient perdre des parts de marché encore plus de nouvelles marques telles que romaric mobile, Micromax et techno.

Asif Iqbal Shaik est un expert dans l'électronique grand public et les diplômés de science développé informatique Blogger. Asif est obsédé par les gadgets, jeux, internet et la technologie de marques. Il est connu comme le « gourou de gadget » parmi ses amis. Travaille pour le site web de comparaison de prix mobile d'Inde, MySmartPrice.com.

AdBlock Plus responds to “rather unfair article” by GoMo

AppId is over the quota AppId is over the quota

As we sink more and more into the mire surrounding these anti-ad activists

block all those annoying online ads

The organisation that is AdBlock Plus responded to our criticism of any transparency of numbers of mobile users though its PR company  thus …. “We didn’t release our Android numbers because of a technical issue that makes us doubt their validity. As soon as we have numbers we feel confident in, you [Gomo News] will be the first to get them. Until then, we have over 250 million downloads (excluding Android downloads) and vehemently stand by our position.” The AdBlock Plus spokesman explained, “We are a compromise between advertisers and users to make the Internet better.” That’s an interesting shift in stance. The organisations now admits that it acts as a middleman.

“When you stand in the middle, and have daring ideas that challenge a billion-dollar industry, people throw rocks and stir up needless controversy,” the spokesman claimed.

This statement should be taken in context with AdBlock Plus’ own description of itself – “Adblock Plus is a community-driven, open source project to rid the Internet of annoying and intrusive online advertising.”

So, what the app really does is decide which online ads are “annoying and intrusive” for the typical net surfer. It achieves this objective by installing as standard a ‘whitelist’.

GoMo News re-installed the Android version of AdBlock Plus and spotted this disclaimer. “We Have selected a suitable subscription for you: ‘Easylist’. You can change it at any time in the application’s setting.”

If you make that change, then the setting option ‘Acceptable Ads’ finally changes to saying, “Block all ads”.

What’s bizaree is that AdBlock Plus’ app makes no attempt to tell you what ads are contained in the Easylist/whitelist. So users have no idea which advertisers they could chose to let through the ‘filter.’

GoMo News does admit that it found blogger, Sascha Pallenberg’s claims that AdBlock Plus is akin to the Mafia as very definitely excessive.

The company’s spokesman described them as “absurd.” “We responded to them to them at the time, and they are as ridiculous now as they were in July [2013].”

“We have never claimed to be a non-profit, and we, along with others, have written at length about our business model,” he added.

Hmm. So when does a “community-driven, open source project” translate into a business being run for profit, then?

Finally, AdBlock co-founder, Till Falda, boasted back in March [2013] to The Salon here that the organisation’s “relatively new app for Android phones … already boasted 900,000 users.”

Therefore,  it must have millions of mobile web users of its Android app by now. Strange it is so coy about them, then.

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.

7 conseils SEO Mobile efficace pour maintenir son classement de recherche mobile

par Fabien Rousseau, qui travaille avec la première page de référencement

Mobile SEO [référencement] est actuellement le sujet d'actualité dans le monde du marketing en ligne. Selon marketing mobile, plus de 30 pour cent des recherches marques viennent sur des appareils mobiles. Cela indique clairement pourquoi les marques prêtent attention à SEO mobile. En outre, Google a apporté plusieurs changements à ses algorithmes de recherche, dans le but d'améliorer la navigation sur le web sur les appareils mobiles. Sites mobile prêt seront récompensés avec des bons classements alors que les sites qui rendent difficile pour la navigation mobile est sanctionnée. Il est donc temps que les propriétaires de sites Web a commencé à travailler sur l'optimisation de votre site Web pour les utilisateurs mobiles. Voici mon meilleurs sept conseils pour réussir avec mobile SEO.

1. Commencez par Mots-clés

Vos mots clés spécifiques pourraient donner excellents résultats pour votre bureau web, mais que les mêmes mots clés ne garantit pas les mêmes résultats de recherche mobile aussi. Taille ici jouer un facteur important.

Les écrans des appareils mobiles sont plus petits que les ordinateurs de bureau. L'espace disponible pour écrire étant petit, utilisateurs tendent à rendre les mots et phrases-clés plus précis, qui ont donné lieu à des mots clés spécifiques mobile.

SEO mobile nécessite l'utilisation de mots clés spécifiques mobiles. Et optimiser votre site web pour mobile, prenez le temps de trouver des mots clés qui sont populaires sur les recherches de mobiles.

Optimiser le texte sur le site avec plus de mots et de phrases-clés. Le raccourcissement de la longue queue requêtes gardera aussi pour la pertinence des mots-clés.

2. Ne vont pas à séparer les URLs

Mettre de côté la possibilité de rendre les URLs séparés pour les recherches de mobiles. Vous avez deux URL différentes pour les sites mobiles et de bureau va confondre vos visiteurs.

Si vous n'avez pas vu un post sur votre site et ils veulent trouver sur votre smartphone, puis une aide URL unique leur trouver et partagent des contenus plus facilement.

En revanche, une autre URL exigera une recherche supplémentaire, qui peut être irritante pour les utilisateurs en les rendant à quitter votre site, et Google donne un compte rendu de ces retraits.

3 Questions de recherche

De nombreux fournisseurs mobiles experts considèrent recherche locale est un facteur essentiel pour les recherches de mobile smartphone.

Il faut savoir que pas tous les internautes ont l'intention de vos achats en ligne.

Il y a plusieurs utilisateurs qui utilisent la recherche locale pour trouver des points de vente entrepôt dans leurs domaines et puis faire des achats hors ligne.

Certains ont même passer des appels directes depuis les résultats de la recherche et les utilisateurs ou la peine de visiter la page d'accueil.

Par conséquent, passer votre temps à trouver les mots clés de recherche locale et optimiser votre site avec ce mot clé.

4. Faire votre responsiv sitee

Beaucoup d'entreprises ont tendance à avoir un site Web mobile. Mais plus récent Conseil de Google indique qu'un site sensible est meilleur que mobiles spécifiques.

Conception web sensibles est extrêmement bénéfique pour le référencement mobile, et il y a plusieurs raisons à cela.

Tout d'abord, deux sites différents créer des différences dans l'expérience de l'utilisateur, ce qui n'est pas bon pour le référencement mobile.

Les gens qui sont habitués à la version de bureau de votre site Web n'a pas une expérience satisfaisante sur la version mobile.

En outre, créer un nouveau site signifierait que vous nécessaire pour optimiser le site à partir de zéro, ce qui signifie que votre mobile SEO aura long temps avant de voir les résultats.

En revanche, un site sensible, fournit une expérience utilisateur satisfaisante et détient également des éléments importants des SEO URL et des descriptions du label.

En outre, effectuer mobile SEO sur sensible site donnerait des résultats plus rapides.

5 Réduire la teneur en

Le site de tableau de bord est riche en contenu. Il contient des vidéos et des images attrayantes qui sont très utiles dans l'engagement de l'utilisateur.

Mais en gardant le même contenu pour mobiles recherches, ce serait une grosse erreur. Une grande raison pour cela est le temps de chargement.

Google est très intelligent dans la recherche de sites qui rendent difficile pour la navigation mobile et le temps de la page de chargement met en évidence un facteur alors.

Donc réduire le contenu. Au lieu d'enregistrer les vidéos sur chaque page, garder une vidéo.

En outre, réduire le nombre d'images. Réduction de la teneur serait aidant charge page réduite à être reconnue par les moteurs de recherche.

6. Faire attention au contexte d'utilisateur

Certains détails tels que les temps de chargement et bonne navigation sont des paramètres importants pour le référencement mobile.

Ces paramètres sont importants parce qu'ils se rapportent au contexte d'utilisateur, qui à son tour est utilisé par Google pour classer les sites web.

Friction, insensibilité et retards causent des désagréments aux utilisateurs mobiles et lorsque les utilisateurs mobiles sont avec ces perturbations, quittent immédiatement les pages.

Il est donc important que les entreprises commencent à faire attention au contexte d'utilisateur. Essayez de connaître l'intention et le contexte de ses visiteurs. Le temps d'observer et de comprendre les comportements de vos clients mobiles et de mettre des articles qui peuvent la plupart portent sur le contexte de l'utilisateur.

7. N'oubliez pas les médias sociaux

Les médias sociaux ne devraient pas être mobile SEO. Assurez-vous que votre site mobile prêt permet l'échange social.

Utilisateurs permettant de partager les URLs encouragent la distribution de contenu. Ces sites sont très efficaces pour générer du trafic, qui est elle-même extrêmement utile pour améliorer les rangs de la recherche.

Donc, les médias sociaux demeure un facteur important dans le référencement pour les recherches mobiles aussi.

Suivant ces conseils vous aideront à obtenir les rangs bons, ainsi que de maintenir son rang dans les recherches mobiles.

Biographie de l'auteur

Fabien Rousseau travaille avec première page SEO, un mobile de recherche moteur marketing leader des services de l'Inde. Si vous cherchez un service d'optimisation moteur de recherche efficace et éthique dans l'Inde, première page SEO est un excellent choix. Martine rougeot est passionné par les dernières tendances en marketing en ligne et aime faire partager ses idées et ses opinions par les blogs. Vous pouvez vous connecter avec Martine rougeot sur Twitter sous @hearthackersss.

GoMo News se félicite des contributions de n'importe qui dans le secteur du mobile. Si vous voulez parler des pages de parrainage sur cette publication, écrivez-nous à ads@gomonews.com. Suivez-nous sur Twitter @GoMoTweet

More scandal on Adblock Plus surfaces

AppId is over the quota
AppId is over the quota

Accusations against anti-ad activisits go back as far as February 2013

faida accused of running ein mafioeses Werbenetzwerk

It seems that GoMo News has opened up a can of worms with its criticism of anti-advert activists, AdBlock Plus in ‘AdBlock founder Faida calls for transparency in ad instustry‘. We were upset that the organisation didn’t respond to a request to quantify how many of its active users were mobile. Especially since Android app downloads can now only come directly from its own web site. That pales into insignificance against a scathing attack on AdBlock launched by German blogger, Sascha Pallenberg,  on MobileGeeks.de. He accuse AdBlock of operating like the Mafiosa. Some of his allegations, however, are astounding. He actually accuses AdBlock of touting for ad revenue.

Central to Pallengberg’s theme is that AdBlock doesn’t truly operate as a not-for-profit organisation. It very definitely generates revenues.

He actually alleges that AdBlock Plus spokesperson and co-founder, Till Faida, actually uses his own company – Eyeo GmbH  for many of the organisation’s activities.

The most serious allegation, however, is that AdBlock Plus actively touts for ad revenues.

Pallenberg quotes an unnamed source at a publishing company as claiming to have been offered the chance to go onto the AdBlock Plus ‘whitelist’ in exchange for a 30 per cent share of the resulting advertising.

For those unfamiliar with the term ‘whitelist’, in this case it is a compilation of advertisers deemed to offer ‘appropriate’ rather than intrusive advertising.

This is a translation … “Now, according to a source who works for a major online publisher (and would only speak on the condition of anonymity), Adblock Plus approached the company and offered to push ads through the extension’s filters in exchange for a third of the profits generated by the advertising.”

This totally goes against the grain for an organisation touting itself as a defender of the ordinary web surfer from the ‘intrusion’ that is digital advertising.

GoMo News fully intends to contact AdBlock Plus and Faida through the organisation’s PR company Spreckley Partners and discover what the official response to this allegations must be.

After all, the organisation has had at least six months to come up with a reply.

This is how AdBlock officially describes itself … “Adblock Plus is a community-driven, open source project to rid the Internet of annoying and intrusive online advertising.”

“Its free web browser extensions (add-ons) put users in control by letting them block or filter which ads they want to see.”

One of the best ways of blocking those ‘annoying’ ads is, of course, to turn off the whitelist which is activated by default, of course.

In the meantime, if any GoMo News reader in the mobile world has been on the receiving end of an invitation to join the AdBlock Plus whitelist, we’d love to hear from them.

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.

Amazon’s UK app store to give away £40 of apps for free on Xmas & Boxing days

AppId is over the quota
AppId is over the quota

We’re not sure but we think some very popular games are included

The UK’s Amazon Appstore is to celebrate Xmas by giving away two free app bundles worth nearly £40 on Xmas &  Boxing days. [December 25/26th 2013]. The promotion is part of the ‘Free app of the Day’ initiative, which is designed to encourage customers to download a paid app or game for free every day. All  the ‘Free apps of the Day’ and bundles have been specially selected. Mobile users who visit the Amazon Appstore  will find suitable apps for Android mobile phones and tablets (including the Kindle Fire range). Naturally.

The Kindle Essentials bundle (available to download for free on Xmas Day) includes a number of  must-have apps,  the online superstore claims.

The offerings include ‘Printershare Mobile Print -for wireless printing and Photo Studio Pro for photo editing.

The Greatest Hits bundle (available to download for free on Boxing Day) includes a selection of the top downloaded Free App of the Day.

The list includes apps such as  Business Calendar  - which lets you synchronise with your Google calendars and popular game  - Ultimate Hangman HD.

A full list of the free apps including in the two bundles is outlined below…

Kindle Essentials Bundle – 25th December [2013]

Greatest Hits Bundle – 26th December 2013

We did a quick calculation and you save about £24.30 on the Kindle bundle. On the Greatest Hits bundle, however, you save about £12.75.

How come that doesn’t add up to £40? Oh, well.

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.

Consommateurs sont fous de cycle de produit Samsung

37 smartphones entre 2013 avec 15 différentes tailles d'écran
> par notre correspondant indien, Asif Shaik

<>Découvrez un duo look pro star Galaxy

À partir de 2013, le monde Samsung a encore la plus grande part de marché pour les smartphones (31,4 %), selon IDC. Le fabricant coréen se trouve également derrière Apple comme le deuxième plus important fournisseur de tablet PC (20,4 %), explique IDC. Vous pouvez placer une partie importante du succès d'Android de Samsung ; commercialisation ; et son secret de devise pour avoir un smartphone/tablette offre dans chaque point de prix et chaque taille de l'écran commun. Toutefois, Samsung, lancements de produits viennent maintenant hors de contrôle - sont retour les jours où dépenser plus sur un smartphone qui se traduit par une amélioration significative en termes général matériel ou logiciel.

Au lieu de la mise à jour de toutes les fonctionnalités clés d'un produit spécifique, Samsung lance plusieurs appareils avec seulement un couple des mises à jour mineures tout en simultanément à dégrader les autres caractéristiques.

Par exemple, Samsung a lancé récemment le Galaxy S 2 duos qui a la meilleure qualité d'enregistrement vidéo et une nouvelle version d'Android pour le noyau de la galaxie.

Cependant, c'est un déclassement en termes d'espace de stockage interne ; RAM ; taille d'écran et la capacité de batterie.

Cela ne justifierait pas le S 2 duos comme dispositif de mise à jour, en tenant compte du fait que c'est un prix plus élevé que le noyau de la galaxie.

En outre, le Samsung Galaxy Core Plus et avance de Samsung Galaxy Core ont seulement de légères différences dans la mémoire interne et la capacité de la batterie.

C'est un cas similaire avec galaxie tendance 2, galaxie Star Pro Duos (voir duos Pro en MySmartPrice.com) et laisser infuser comme Young Galaxy et la renommée de la galaxie.

En effet, Samsung a lancé pas moins de 37 smartphones entre 2013 avec 15 variations de taille d'écran différente et 20 processeurs différentes variantes (y compris les modifications de l'architecture SoC). Micromax est même après la stratégie de Samsung.

Une tendance qui est populaire ces jours-ci publie des versions « mini » des dispositifs phare. L'idée originale de la version « mini » a été réduit la taille de l'écran et la batterie, en conservant toutes les autres fonctionnalités.

Mais la plupart smartphones « mini » est dégradée dans chaque fonction, est indigne de l'étiquette de « mini ».

Un Mini de HTC et Samsung Galaxy Mini S4 sont spe' abaisser ed les programmes phares de l'année précédente comme X un HTC et Samsung Galaxy S3 respectivement, ruinant la question.

Sony seul Japon et Chine Gionee semble faire justice à leur « mini » avec le lancement de Xperia Z1S et éternelle E7 Mini versions respectivement.

Il serait idéal pour les mises à jour mettre à jour tout ce que le prix augmente. Si Samsung continue ce chaos, les possibilités dont les consommateurs désintéressée mot marquent et passer à d'autres marques comme Apple, Sony et romaric.

Asif Iqbal Shaik est un expert dans l'électronique grand public et les diplômés de science développé informatique Blogger. Asif est obsédé par les gadgets, jeux, internet et la technologie de marques. Il est connu comme le « gourou de gadget » parmi ses amis. Travaille pour le site web de comparaison de prix mobile d'Inde, MySmartPrice.com.

GoMo recommends Xmas handsets for 10 yr old Brits

AppId is over the quota AppId is over the quota

GoMo also thanks 51Degrees.mobi for its Charts of The Week (CoTW)

we tried asking Santa what a 10 yrs old wants

Normally, GoMo News would run a the Chart of The Week (CoTW) regularly produced by 51Degrees.mobi which helps businesses and organisations to optimise their websites for mobile performance. But the company’s elves are busy helping Sanat Claus this week. We were hoping to talk the company into producing a table which showed that specific handsets are popular with youngsters (think ten years old) in the UK. Our own instincts suggest that the Nokia Lumia 520 is very popular with this age group because it is inexpensive and runs WP8 (Windows Phone). Apparently, it’s much easier to personalise you handset completely by changing WP8's tiles than it is to do something similar with an iPhone or Android handset.

Our other suggestion for parents who haven’t bought their ten year old a handset for Xmas yet, is a BlackBerry.

It might sound obvious but BlackBerries have always been popular for their Qwerty keyboards and youngsters fingers are ideally suited for pressing the keys.

We’re not sure if BlackBerry’s IM system – BBM (Black Berry Messenger) is popular with this age group but it could easily compete against the likes of WhatsApp and Facebook.

GoMo did, of course, try ringing Santa to ask him which handset most 10 years have asked for for Xmas but his mobile just goes straight to voicemail.

So to thank 5!Degrees were going to mention some of the company’s  impressive milestones over the course of 2013.

Over 1.3 million web sites now use 51Degrees.mobi to support their online mobile and tablet user experience.

Over 2 billion unique global web visits were tracked and analysed by the 51Degrees.mobi platform during November [2013] alone.

51Degrees.mobi has also partnered (with others) to help the GSMA (which organises the MWC) to create a mobile web performance section on the new GSMA smarter apps guidelines here.

GoMo News welcomes contributions from anyone inside the mobile/cellular sector. If you'd like to talk about sponsoring pages on this publication please email to ads@gomonews.com. Follow us on Twitter @GoMoTweet

Vodafone could prove more visionary than the City

AppId is over the quota
AppId is over the quota

Could become an MVNO or get into banking not just become ‘fourplayer’

perhaps colao should create European MVNOs?

Over the last weekend, GoMo News spotted another opinion piece written by a financial journalist suggesting what direction Vodafone – one of the largest mobile network operators in the world, might take. At least this one – Danny Fortson writing in the Sunday Times, had one interesting figure. As a result of the ‘Verizon Wireless’ windfall, Danny has worked out that Vodafone’s CEO, Vittorio Colao, has a pot of gold worth around $21 billion to play with. So what does Mr Fortson expect Vodafone to spend the money on? Buying more fixed line networks so that the MNO (Mobile Network Operator) could offer ‘fourplay’ services in more of the markets it operates in. GoMo News, believes that Vodafone might be a bit more visionary than that.

For starters, GoMo News isn’t convinced that being a fourplayer is such a good thing. Here at GoMo Towers we became so disenchanted with Virgin Mobile, we nearly ditched all of our other (three services) in the process.

Therefore we’d argue that MNOs are better off sticking to what they do best – offering services over mobile data and voice. And definitely not TV.

To us, therefore a glaring opportunity for Vodafone to expand itself into European markets where it currently has no presence.

The way things are going with the EU, those MNOs operating in Europe are going to have to find ways to try to harmonise their pricing across the entire EU.

Which is difficult if you don’t actually have your own network in say, Greece. So why doesn’t Vodafone go about setting up a whole bunch of European MVNOs [Mobile Virtual Network Operators].

As an MVNO, it will need to come to deal with an MNO to offer voice and data services.

So when it is forced to offer cheaper calls in all European countries including those where it has no network, it will have already gone through all the painful negotiations.

We firmly believe that business users in particular will find it quite reassuring that when they get off a plane in Europe, their handset automatically roams onto a network branded as Vodafone.

Then there is banking. Or rather offering the equivalent of banking services to the non-banked.

Vodafone has massive experience of catering to the unbanked in Africa through Safaricom which launched its M-Pesa service back in April 2007.

Analysts frequently forget that there are substantial numbers of unbanked persons in developed markets. The term for them is children.

GoMo itself has witnessed enormous interest in this story ‘Vodafone launches Mobile Wallet service in Europe‘.

What Vodafone needs is a middleman which can feed money from the banking world into an unbanked economy and do the reverse. Extract funds from a wallet system and pay it into a bank account.

Perhaps Mr Fortson could make an educated guess on what sort of organisation Vodafone would need to acquire to best achieve this?

GoMo News welcomes contributions from anyone inside the mobile/cellular sector. If you'd like to talk about sponsoring pages on this publication please email to ads@gomonews.com. Follow us on Twitter @GoMoTweet

Movile helps app developers get into massive Latin American & Brazilian consumer markets

AppId is over the quota AppId is over the quota

The Movile Marketplace lets developers upload their apps to a site where they can they be pre-loaded to smartphones

Press release

December 20th 2013.  Movile, Latin America’s biggest mobile content platform, is announcing a new app marketplace that brings together Original Equipment Manufacturers (OEMs), carriers, and app developers. The Marketplace lets OEMs and carriers choose to preload apps that app developers have uploaded in a single, central site. It builds on the success of a similar initiative that preloaded over ten million apps onto phones built by Apple, Samsung, LG, Sony, and Huawei amongst others. The Movile Marketplace solves common problems developers experience when trying to expand into Latin America and Brazil, and gives them a valuable opportunity to be pre-loaded on phones.

Developers realise that Brazil and Latin America are expanding opportunities, but they need billing relationships with carriers, distribution networks, and marketing budgets to succeed in the new markets.

The Marketplace leverages Movile’s relationships with carriers and OEMs to solve those problems.

The Marketplace also connects excellent developers of any size, directly with OEMs and carriers that they couldn’t have approached otherwise for a preloading agreement.

“It’s a natural fit for Movile to help bring together OEMs, carriers and developers,” said Eduardo Henrique, head of US operations for Movile.

“Movile is invested in making the Latin American mobile economy take off, and with this step we help ease the burden on everyone involved, and build upon our first success.”

The Movile Marketplace also gives OEMs and carriers the ability to differentiate efficiently.

They can add value and depth to their stock phones without wasting time sifting through a sea of apps or internally developing them.

Movile curates the apps to ensure they meet quality selection criteria, and the Marketplace distributes the apps without any hassle.

Every company has limited resources. The Movile Marketplace eliminates the need to spend time cultivating relationships with developers, finding or creating quality apps, and deploying them.

Movile has partnered with appAttach to build and operate the Marketplace.

“Movile’s relationships with OEMs and carriers in Latin America are a perfect complement to our powerful app distribution and analytics platform,” said James DePoy, CEO of appAttach.

“We’re excited to help give app developers a broader reach across the world”.

OEMs and carriers interested in shipping apps on their phones and/or tablets can get started in a few easy steps: -

Click here and register for the Movile MarketplaceChoose the apps they want to preloadAnd their selected platform will run the apps preloaded on their devices

About Movile

Movile is a leading publishing platform for mobile content and commerce. Its product portfolio includes smartphone and tablet applications, m-payment, m-commerce, entertainment (including games, music, videos and images) and mobile marketing. Founded in 1998, Movile is a pioneer in services designed for smartphones, micropayments for virtual goods, apps, HTML5 and seamless interactivity on mobile. Movile has over 250 employees and is connected to more than 40 carriers that collectively have over 700 million mobile subscribers. More than 20 million people experience Movile’s products and services per month. Naspers, an important global media group, has been a key strategic partner to Movile since June 2008 through its investment arm, MIH Group.

Would you like to see your Press releases featured on GoMo News? If so, why not consider sponsoring pages on GoMo News? Email geoff (at) gomobilenews.com.

Special Xmas GoMo News reader competition from EE

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Win a Nokia Lumia 625 with EE this Xmas
Note: UK residents aged 18 or over only

Win this superb Nokia Lumia 625 with EE

EE says, “Here at EE we’re already looking forward to Xmas. We’ve switched on the EE Xmas lights and have a brilliant pay-as-you-go (PAYG) offer to celebrate the festive season. It’s 2014 minutes free in 2014 plus a shed load of data all available on the Orange, T-Mobile and EE networks. It’s simple: – each month you top up £10 we’ll give you 168 minutes and you can get 1GB data with your top up too.

To spread some Xmas cheer, we’re offering a lucky GoMo News reader the chance to win a 4GEE Nokia Lumia 625 on pay as you go.

For your chance to win, just answer the following question: -

What was the 100th town to be switched on to superfast 4GEE?

1. London

2. Manchester

3. Accrington

Click here for your chance to win. Be sure to read the terms and conditions before you do.

If you don’t win, why not get it on pay as you go from EE?

Find out more in store or visit ee.co.uk/2014

Terms and conditions

Prize Draw closes 29th December 2013. UK residents aged 18 or over only. Please read full terms and conditions before you enter.

The 2014 free minutes offer from EE

Available to new customers joining an eligible EE, T-Mobile or Orange pay-as-you-go (PAYG) plan.  Join before 31/01/2014 and opt-in before 14/02/2014. Top up £10/month to get free minutes from the UK to UK mobile networks & numbers starting 01, 02, 03 (excluding Channel Islands) & voicemail.  Minutes last and apply for the following month. All calls are rounded up to the nearest minute.

Shed load of data

Orange customers will have to join the new Dolphin plan. T-Mobile customers on Smart Pack plans must use their top up to get a Smart Pack. EE customers must use their £10 top up to buy an Add-On. Other terms apply, visit ee.co.uk/terms for more information.

GoMo News welcomes contributions from anyone inside the mobile/cellular sector. If you'd like to talk about sponsoring pages on this publication please email to ads@gomonews.com. Follow us on Twitter @GoMoTweet

Urgent: BBM chat with F1′s Rosberg cancelled

Un problème s’est produit avec le code XML qui a été reçu du réseau. Pour plus d’informations, voir l’exception interne. La connexion sous-jacente a été fermée : Le serveur a fermé une connexion qui devait être maintenue active.

Event was intended to showcase BlackBerry’s new BBM Channels

Having just heavily publicised the fact that the Mercedes AMG Petronas team had put forward F1 ace driver, Nico Rosberg, to chat to the public, the event has sadly been cancelled. GoMo News broke this news on its own BBM Channel but no-one seems to have found us yet. So we’ve decided to fix that by publishing the relevant QR (barcode)  code. The reason given for this last-minute cancellation was “due to a change in availability.” We’d always thought it strange that BlackBerry UK was promoting Rosberg rather than team mate and Brit, Lewis Hamliton. Anyway, there’s no need to tune into the Mercedes AMG Petronas BBM Channel today at 4.30 pm as originally planned.

One of the things we’d asked BlackBerry’s PR is if it knew a way to getting hold of a particular BBM Channel’s unique barcode? They are still looking into it.

if you can't scan this the Channel PIN is C001F71CC

In the meantime, GoMo News decided to go back to old fashioned technology and jolly well take a photograph of our own unique QR code for the GoMo News BBM Channel.

To see the QR code, all you do is open BBM and then select Channels. Now Select the Channel you require.

Then Press the BlackBerry menu button and you should see an option marked View Channel Info. Select this.

Within the Info menu, scroll down and you should see a button marked barcode under the Channel PIn. Press that and hey presto, there’s the unique QR.

Now if you show your BlackBerry handset to your mates, they can scan that code in and the BlackBerry OS will take them straight to the required BBM Channel.

Providing you have the latest version of BBM loaded up, of course.

All of this messing about will be a bit embarrassing for BlackBerry given that – as a Canadian company – it is a major sponsor of a Formula One team – McLaren.

So it gives us a chance to mention another tie up between BlackBerry and a car maker – Porsche.

We reckon that those stuck for a present to give to their loved one – who already has everything of course – should shoot down to Harrods and buy a P’9982.

They might still have one of the exclusive crocodile skin backed BB10 based handsets left in stock. More details of the P’9982 here.

  Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.

China Mobile is China top brand says Sorrell of WPP

Bigs top smartphone manufacturer Xiaomi list coz is not private

Lei Jun, Xiaomi

We took a couple of weeks of notice because I was writing Sir Martin Sorrell of WPP in LinkedIn - rather than a blog or on Twitter. Anyway, GoMo News has noticed that Millward Brown, the global research firm, has released its final annual list of BrandZ of renowned brands of China. And right in the number one there is the [mobile operator] world's largest MNOS - China Mobile.  Significantly, Sorrell stands out smartphone manufacturer Xiaomi which does not make the list. That is because it is a private company and is therefore suitable for this survey. He describes its CEO, Lei Jun, like Steve Jobs of China - a nickname that apparently does not like.

WPP-in charge of Chinese brands survey for the first time documents of the 100 leading brands instead of only the top 50. You can read the full report here.

One of the biggest surprises of GoMo News will almost certainly be the discovery of Tencent in third place. Do you know what?

Well, Tencent is behind the WeChat messaging service. Turn launched in 2011, is now used by about 400 million people.

More importantly, Tencent revenues and earnings are greater than Facebook.

At number five desirable Baidu - the search engine that works almost exclusively in China.

However, processed more than 5 billion search queries every day is more or less on a par with the overall figure of Google.

Although Xiaomi uses the Android operating system, featuring unfarily was accused of copying Apple.

Its business model is based not in sales handset but permanent services for the user, such as accessories and applications.

The company also incorporates the views of clients on the design and development of software, launching an update every week based on the comments of its core user base.

As The Economist pointed out here, it is an approach much more democratic than their American competitors.

Xiaomi launched its first smartphone of Mi in October 2011. $10 Trillion, after three years, the company is worth more than business handset from Nokia.

In addition, it has recently surpassed the market share of Apple in China.

Xiaomi is just one example of a growing trend, a trend that will see China become the origin of several disruptive changes in the current structures of global business - and challenge many a complacent Western assumption in the process.

For the curious here ten top Chinese real brands

China Mobile - $61.4 billionICBC (Industrial & Commercial Bank of China) - $39.7 billionTencent - $33.9 billionChina Bank construction - $25.5 billionBaidu - $20 billionAgricultural Bank of China - $19.3 billionBank of China - $13.6 billionPetroChina - 13.4 $ billionSinopec - $13.1 billionChina life - $12.7 billion Hans Cett is established independent writer and consultant specialized in the mobile communications industry. Also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/

Guest post: the world of video games can learn from mobile

by Andrew Schneider, co-founder & Chairman of Live Gamer

Mobile is shaking up the gaming industry. Since the last release of the main console, an entire industry (and player base) has grown around mobile games that is both independent and established games Studios clamoring for mobile success. Although the two markets differ drastically, consoles are learning and sometimes even mobile, incorporating methodologies that offer similar experiences. There are two key aspects of the mobile equation to learn console:-the democratization of game developers; and a better business model.

The democratization of game developers

As mobile, console world should be accessible to a wide variety of developers, to create a diverse ecosystem where small size to large developers are all compatible.

Otherwise, continue to consoles meet the needs of the core and transfer to mobile competitors a massive participation in the gaming market, mainly in the social and casual segments but increasingly in key segments of the console market.

Take a page style of iOS and Android guides... They are both providing easy-to-use tools and easy to follow guidelines that allow any developer the opportunity to submit content for publication.

The approval process is only about ten days with just a few hours for Google Play Store and Apple's App Store.

After the induction and provisioning, support for developer extended is crucial for success.

Mobile gives consumption opportunities to discover content independent in the first part of the application stores.

Consoles now recognize the importance.

While Microsoft announced its initial programming independent developer with a more robust application environment, Sony spoke its support of independent developers during your Playstation 4 ad in February [2013]. (See video below).

Although these programs are progressing, they are not yet nearly as streamlined as Apple or Google and they need to be.

A better business model

In the console, the business model is primarily to buy a download of disk or very expensive game retail (typically in the range of $60).

Consoles must be treated more games as a service - with micro transactions and downloadable content packs, allowing players the flexibility of opting in to a price that fits your needs. Although it starts as free.

With a focus on juegos-as - a - service, the console market must ensure that developers receive the set of tools to understand how to play appropriate and work together optimization to optimize a free funnel conversion rate to pay, increasing average revenue per user (ARPPU) to pay and promote retention.

Analysis, management, and marketing tools are essential to continue driving the value of life and overcome the costs of acquisition with healthy margins.

As a free trial to download games such as Candy crush Saga (King) and the clash of clans (Supercell), mobile developers are building games with ARPPU and retaining long-term player in mind.

These are the services, not ship-and-made projects. Mobile developers know there is more value in monetizing a player relationship instead of a download purchase once.

Mobile, however, still allow the business model of load application and still building in-game micro transactions.

Once again, the new model is about allowing developers the flexibility to apply the model suitable for a game in particular business or even a player particular segment within the game and giving the player the ability to select the right model for them.

It is safe to say that very few, if any, the developers have thought, "would throw in mobile or console first?"

Console has never been a viable option for mobile developers and most mobile developers have a different budget and in two platforms development team is almost always mutually exclusive.

However, if the console market can successfully incorporate these two key aspects of the mobile market - the democratization of game developers and a better model of business - after games like consumers know it will improve, and both platforms will flourish.

If the console operators do the following, can extend its developer and audience base to include many more casual and social players:-

Incorporate an easy onboarding process includes SDKs of lower cost and agile adoption processesCreate opportunities for discovery for developersOffer independent game including marketing tools, analytical, monetization and payment for game micro transactions and freemium models can workProvide easy, Kinect, Playstation or Playstation DualShock Touchpad camera interfaces for touch screen interface, native replacements

Biography of the author

Andrew Schneider has been a leader in the industry of digital entertainment and a catalyst for new business opportunities at the crossroads of media communication and technology for nearly 20 years. Prior to founding Live Gamer, Schneider served as Executive wp marketing of wind-up Records, leading independent record label in the world. There he focused on digital innovation. Previously, during his tenure of eight years at Sony Pictures Digital, developed Schneider launched interactive marketing campaign Award for biggest entertainment franchises, developed content of band broadband consumer and launched applications and user-generated media tools. Schneider began his career on the television network NBC, where practical interactive marketing company opened with the first online presence of the network.

https://www.youtube.com/watch?v=RiNGZMx2vhY

GoMo News welcomes contributions from anyone within the mobile sector. If you want to talk about sponsorship pages on this publication, please e-mail to ads@gomonews.com. Follow us on Twitter @GoMoTweet

GoMo see Nigerian scam 419 style on the text in United Kingdom

Beware messages coming from 07769 921907

Do not send money

Fraudulent e-mail messages claiming to be from someone are extremely common but GoMo News believes that this is the first time we encounter with one so sophisticated sent via SMS (text) here in the United Kingdom. These types of scam have gone under the name of Nigerian scam 419 tried - supposedly named after the article of the Nigerian criminal code - 419. They try to persuade the innocent people to send money to a bank account. But which have seen supposedly sent from 07769 921907 seems to be much more sophisticated than usual. For starters, you are using a genuine UK mobile phone number.

We have searched the number online and found that 07769 921907 apparently is the contact number for a room of massage (usually a synonym for a brothel) in Rotherham, England.

We assume that the number of somehow has been distorted and is a very clever option, given that room probably has no interest in complaining. I would have to admit that his own existence.

The text message said was this... "We need to raise 500 b4 Monday to leave my house being the code type 07/08/99 acc number 85759478."

Is unusual in that there is no spelling mistakes - indicating that the fraudsters are probably genuinely based in the United Kingdom.

What will be interesting is if that bank account can be traced back. Taking into account that could lead police to the thieves.

Anyway, if we someone receives a message, whatever it is, do not send money.

Tony is currently GoMobile News Editor. He is a veteran journalist of telecommunications, who previously worked for large print titles and online. Follow him on Twitter @GoMoTweet.

Canalys predice crecimiento masivo en los envíos de banda usable inteligente

Currently major players gear Pebble & Samsung

Mobile industry, Canalys analysts estimated that some 200,000 bands wearable smart shipped in Q1-Q2 2013. However, it expected shipments around the world of smart wearable bands are on the rise. The market is set to grow by more than 500 percent in 2013 Q3-Q4. However, despite a growing interest in the category, products to date have been very limited. Canalys anticipates that 2014 will be the turning point for smart devices usable. Market expansion will occur with the launch of improved technologies.

Chris Jones, Vice President and principal analyst of Canalys, noted, "the promotion and marketing of Samsung with the Galaxy team efforts resulted in shipments of more than 800,000 units in its first two months on sale, establishment of the company as the new leader of the market."

He continued, "pebble continues growing rapidly with its smartwatch. iOS 7 integration and an SDK updated with additional APIs give Pebble partners a great opportunity to increase the appeal of the watch keeping its excellent battery life."

Canalys analyst Daniel Matte, added, "a successful wearable device depends on the connectivity of a Smartphone, which serves as the new digital Center for mobile users more and more".

"Wearable involve a unique set of restrictions for the sellers and owners of platform more experienced with the markets phone and tablet smart".

"Smart wearables market is extremely dynamic."This space is going to be very different within 12 months, said mata.

Canalys expects significant progress in the following key areas:-

Systems on a chip (SOC) health and fitness sensorsLow power operating displaysMobile (OS) systems materials and design

Canalys argues that there are excellent opportunities to take advantage of these technology needs and address market gaps.

Existing smart phone SoCs are poorly adapted to wearables and not hand over the life of the battery that consumers demand.

These components must be designed specifically for wearables, working together with the axis of the sensor will help to reduce the current absorbed.

The integration of new types of sensors not included in smart phones, like all of monitoring heart rate, it will be another important trend.

Screens with advances in energy efficiency will also be vital, requiring hardware and software optimizations. The existing mobile operating systems will be scaled to run on wearable.

Finally, retailers employ more sophisticated materials and place a greater emphasis on design than current products.

Canalys highlights most promising companies, products and technologies in space wearables as part of its analysis of Appcessory service.

Hans Cett is established independent writer and consultant specialized in the mobile communications industry. Also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/

Local shopping app Udozi launches on Android

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New app enables users to search for millions of products on the high street, available to buy on the same day

Press release

mobile has the power to drive people to the high street - gabbay

December 17th 2013. Following a host of new retailer sign ups from brands including Evans Cycles, Maplin and Toys ‘R Us, local shopping service Udozi is now available for users to download from Google Play here. Available as a free service for Android owners to download or access through the website - www.udozi.com, Udozi helps people search for and find items in shops near them, available to buy now.

Launching just in time for the Xmas shopping season, the app is available for people to use in the Greater London area.

It features products from a range of categories – from electrical goods to toys and clothes.

Users can either search for a specific product name or a generic item (e.g. camera/black dress) and it will list similar items that are available.

This helps to inspire people and show them things in their local high street that they may not have known were there.

Following a successful beta launch, Udozi has millions of products on board from over 160 independent and national retailers in London.

Not only does Udozi make shopping easier, but it also gives users access to exclusive offers and promotions.

Alan Gabbay, founder of Udozi, said, “We developed Udozi to help make shopping even easier – so people can find exactly what they need before heading out, but can then still ‘try before they buy’ and get what they need in store.”

He continued, “We believe that mobile has the power to drive people to the High Street, especially at times when they need to find things quickly.”

Gabbay added, “Over the past few months we have noticed a rapid increase in the number of searches for products on Udozi coming from Android devices.”

“We’ve therefore launched the Udozi app on Google Play to give Android users the best experience possible, with advanced search and other features to make the shopping experience even better.”

About Udozi

Udozi is the local shopping app which helps people search for and find items in shops near them, available to buy today. Udozi has launched in Greater London and will be expanding nationwide in future. Udozi helps users save time and money by letting them search for items and instantly see where they can find them in nearby shops. Udozi provides information on stock availability, product information, shop contact details, location and opening times, so people can reserve items and collect on the same day. By simply searching for an item, Udozi brings up information on where that item, and other similar products, can be found nearby, helping inspire shoppers to discover things on their local high street in shops they may not have known were there. Udozi also gives users access to exclusive offers and promotions in many popular shops, and if an item is not available in stock, people can add it to their WatchList and will be notified by e-mail when it is back in-store and ready for collection. Udozi was founded in 2010 and is located in the heart of London.

Udozi is a free service for shoppers available to download from the Apple App Store here https://itunes.apple.com/gb/app/udozi-your-local-product-finder/id501668538?mt=8 Udozi can also be accessed via www.udozi.com http://www.udozi.com/.

Would you like to see your Press releases featured on GoMo News? If so, why not consider sponsoring pages on GoMo News? Email geoff (at) gomobilenews.com.

Analysys Mason publishes its M2M scorecard

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The focus is now on differentiation

the early days of M2M are left behind - mullooly

As regular readers will already be aware, machine-to-machine communications (M2M) are set to be one of the fastest-growing connectivity sectors over the next decade. According to Analysys Mason – the telecoms, media and technology specialist, some communications service providers (CSPs) are successfully implementing strategies to seize their share of the market. However, others risk getting lost in the market or becoming afterthoughts. So M2M will have far-reaching implications for operators, vendors and networks. Hence the company has compiled its M2M carrier scorecard for 2013.

“This is the third year that we have scored CSPs on their M2M activities, and a notable contrast between the 2012 and 2013 scorecards is the increased CSP participation,” explained Morgan Mullooly, an analyst with Analysys Mason and co-author of the report.

“Twelve CSPs participated, compared to just seven in 2012. We think that one of the main drivers for this is that CSPs are more confident in exposing their maturing M2M business practices to external scrutiny,” Mullooly added.

Steve Hilton, the other co-author of the report, commented, “As the M2M market matures, CSPs are focusing more and more on differentiating themselves on the grounds of service level agreements, customer experience management, and other value-added services.”

” In the 2013 scorecard, these were the aspects of M2M service delivery that became most useful in comparing the various CSPs,” Hilton added.

Mullooly agrees, “CSPs have clearly left the early days of M2M behind.”

“Their former narrow focus on being primarily connectivity providers has given way to a more sophisticated approach to M2M, with some CSPs already making credible plays at the application platform layer.”

Analysys Mason surveyed CSPs on all relevant aspects of M2M, including: -

M2M strategyM2M scaleM2M organisational structureM2M networks and standardsM2M customer experience managementM2M ambition and vision overall excellence and overall performance Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/

22% of all applications in Google Play contain libraries ad says ZScaler

Names may be behaving worse than the application No. 1,000

Top 10 applications never best no. 10 k - sutton

Research carried out by the specialist in mobile security, ZScaler, found that 22 per cent of applications in Google Play Store contains libraries of publicity that at least some anti-virus vendors classified as adware. Libraries are classified as such due to advertising practices too aggressive to including capture personal information and the inclusion of ads by misleading, including delivery models alter the configuration of the device. "People mistakenly assume that the most popular applications are likely to have more controls of strict privacy, but in general, the ten best applications will be not doing anything worse or treat best number 10,000 or 20,000, your privacy", noted Michael Sutton, director of research at security with ZScaler.

After looking at the Top 300 apps in each category, half entertainment and 41 per cent of applications of personalization is marked as containing adware, says ZScaler.

The detail is as follows:-

• Entertainment 50 percent
• Personalization 41 percent
• Music of 19 per cent
• 18 Percent education
• 18 Per cent comics
• Medical 17 percent
• Finance 10%
• Books of 8 per cent
• Business 5 percent

The reason why Zscaler sees how dangerous adware is that it exhibits at least one of the following actions:-

• Excessive harvest personally identifiable information
• Perform unexpected actions in response to clicks the advertisement without the consent of the appropriate user (appropriate user consent means to provide a clear warning in the application that the user can accept or reject before any behavior occurs)
• Collect IMEI number, UDIDs or MAC addresses
• Initiate calls and SMS messages
• Change of background of display and tones
• Leak location information
• Leak email addresses
• Leaks of personal information such as contacts, calendar events, birthday

Seperately ZScaler has only dsicoverd to the malware for Android, MouaBad.P, has the ability to read, write, send and receive SMS messages.

"Forcing Android applications to initiate calls to phone numbers of quality controlled by the attackers is a scheme of common revenues that we see, particularly in Android application distributed in third Android app stores," revealed the company.

Sutton said that his analysis of applications show common through privacy issues as applications tend to be aggressive in terms of the user data they want access to, and often is because they are free applications.

"They track user information because advertisers who want", he argues.

Tony is currently GoMobile News Editor. He is a veteran journalist of telecommunications, who previously worked for large print titles and online. Follow him on Twitter @GoMoTweet.

Guest post: the street needs a revolution in technology

by Jon Worley, director of customer loyalty, group logic

The future of the street is hotly debated. Traders, politicians and industry experts argue constantly about what could or should be done to preserve our streets and centers of the city against a growing attack from online retailers. As consumers increasingly more adopt technology including smartphone and tablet devices to navigate on the fly, are becoming turn on led and more demanding in their expectations of a retailer. Forcing a battle perceived between physical stores and the 'cyber store' by money from the customer. However, as the review of Bill Grimsey's high street, suggests doesn't have to be a matter of all or nothing. Instead, retailers should look to take full advantage of the benefits of the sale under these new shopping channels can provide and create an integrated multi-channel strategy to attract buyers if they are online, in the store or on the mobile.

The future of the street

What should retailers be doing to keep up with the expectations of this new consumer tech-savvy?

While there are a varied number of answers to this question, you can bet that all of them will revolve around a key practice - commitment to the customer.

With consumers have so much information at your fingertips, retailers should ensure that it allow to deal with them when they want and how their customers want.

A study by eMarketer forecasts the 2014, 30.9 million people in the United Kingdom are using phones smart and contactless payments and mobile in upward, is increasingly clear that consumers more and more are turning to your mobile to commit to retail.

This is great news for High Street retailers as a range of exciting new marketing opportunities opens.

One interesting counter measure is the point of sale mobile (MPO) - this gives you greater freedom to interact with in store customers to retailers.

MPoS helps with stock availability checking and personal empowerment decisions with real-time matching and promotion price, while being able to accept payments without the need of the customer return to the cashier desk.

MPoS will evolve without a doubt, provide a shopping experience more agile and personalized that maximizes the benefits of the physical space for retail consumers.

So retailers to breathe new life into the street requires fresh thinking and intelligent deployment of technology to achieve the real customer engagement and a clear role next to online channels and continually moving in evolution.

Networked storage of High Street

Thinking beyond the initiatives that will lead retailers to improve engagement with your customers and build competitive advantage.

High Street in general terms should benefit from a cohesive technical strategy.

This must provide consumers access to services in a consistent and familiar way.

For many customers your current experience of digital high street is one of confusion and fragmentation.

Poorly designed and ineffective, mobile applications and solutions of mobile payments different from store to store, means that such lack of uniformity can potentially turn off consumers to participate with the high street in all.

If the retailers on the work of High Street together to do well however and they provide a constant and value added experience, the benefits that this could provide could be considerable.

In the simplest terms, this could be working in a service of mobile wallet that provides consumers relevant information, special offers, loyalty and platform to pay points without even touching cash or a card of.

Ultimately, retailers need to take a decision on where you want to be in relation to its consumers.

Do you want to be perceived as a static entity in the changing landscape of modern retail, or instead to lead the way toward a new experience of High Street.

Biography of the author

Jon Worley is director of customer loyalty - interaction with the client with the Group of logic and is responsible for leading the management of the customer loyalty practice of consulting. Jon has over 20 years of experience complex management technology and business change projects and has provided assistance to more than 25 in the United Kingdom and Europe customer loyalty programs. Jon's experience has been gained in multiple sectors, including retail, financial services and hospitality & leisure. His previous roles include senior project management positions both in the United Kingdom and the United States.

GoMo News welcomes contributions from anyone within the mobile sector. If you want to talk about sponsorship pages on this publication, please e-mail to ads@gomonews.com. Follow us on Twitter @GoMoTweet

EU legislation means the end of proprietary phone chargers

Bad news for companies such as Apple

could EU end to a ray of apple?

Battery chargers standard for all mobile phones will have to be provided by manufacturers in the future, once the EU project proposals become law. Yesterday [19 December 2013], European lawmakers were putting the final touches to proposals which, if approved by the Parliament and the Member States, will be executed around 2017. Which means that the manufacturers of mobile phones will have to provide a standard charger that can fit any device, including smartphones, although businesses will react as Apple - and whose latest iPhone lightning connectors incorporate a tiny chip to copy combat - is yet to be seen.

As well as Apple, subcontractors like Wolfson Microelectronics of Britain, which won a contract to supply light wires last year, could be affected in a similar way, as other companies such as Asus whose charges also have proprietary designs.

But lawmakers yesterday backed a previous report by the Committee on the internal market in the Union's agreement there no compelling reason for a phone charger must be protected by patent owners.

Also, in the future, all Chargers distributed in member countries must have a standard interface - probably one based on a microUSB connector.

Once the law is complete, Member States will have two years to incorporate it into national laws, although some larger manufacturers - including Apple and Samsung - you will be given an additional year to comply.

Legislators also agreed to the supervision of markets more difficult to ensure that certain products have to be registered until they can be sold, according to a database that is already used in the United States.

Dave Evans is a commentator established long in both the IT and mobile industries. His current focus is in part trends of prices within the sector. You can send an email here

GoMo recommended headphones for 10 year old English Christmas

GoMo also thanks to 51Degrees.mobi for his letters of the week (CoTW)

We tried asking Santa what he wants a 10-year

Normally, GoMo News would run one letter of the week (CoTW) regularly produced by 51Degrees.mobi that helps companies and organizations to optimize their web sites for mobile performance. But the company Elves are busy helping Sanat Claus this week. We waited for the company to produce a table which showed that specific phones are popular among young people (10 years old) in the United Kingdom. Our own instincts suggest that Nokia Lumia 520 is very popular among this age group because it is cheap and executes WP8 (Windows Phone). Apparently, it is much easier to completely customise your handset by changing tiles WP8's which is to do something similar with an iPhone or Android phone.

Our suggestion for parents that do not have bought their ten years a handset for Christmas, is a BlackBerry.

It may sound obvious but blackberries have always been popular for its Qwerty keyboard and fingers of the young are ideal for the keys.

We are not sure if BlackBerry IM - BBM (Black Berry Messenger) is popular among this age group, but that could easily compete against the likes of WhatsApp and Facebook.

GoMo, of course, tried ringing Santa to ask that handset has asked for more than 10 years for Christmas, but your mobile phone just goes straight to voice mail.

So thank 5.Grados were going to mention some of the impressive landmarks of the company in the course of the year 2013.

More than 1.3 million websites now use 51Degrees.mobi to support their mobile online and the Tablet user experience.

2 Billion more visits only global web were tracked and analyzed by the 51Degrees.mobi platform during November [2013] only.

51Degrees.mobi has also partnered (with others) to help the GSMA (which organizes the MWC) to create a section of mobile web performance on the new intelligent GSMA's applications guidelines here.

GoMo News welcomes contributions from anyone within the mobile sector. If you want to talk about sponsorship pages on this publication, please e-mail to ads@gomonews.com. Follow us on Twitter @GoMoTweet

Orange France clarifies its Mobicarte offering

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Orange’s Levi takes the time to explain advantages for travellers

those minutes are global - levi

Here at GoMo News we are always glad to receive feedback from our readers. As a result of writing this story ‘Orange invents complex answer to bill shock for Brits ‘ Nicolas Levi, director of prepaid marketing with Orange France – who is responsible for the Mobicarte service,  got in touch. He was able to clarify a great deal of the confusion over exactly what the mobicarte offering was. In our eyes, the most important clarification was over the pricing which GoMo had considered to be high. We’ve changed our minds entirely now because the included minutes are truly ‘global’.

However, as Levi explained, the marketing push behind this product will be kept within France for the moment.

In other words, it will still be easiest to buy the MobiCarte Holiday in France at this point in time rather than trying to buy it in the UK before you go on holiday.

What Levi explained about the inclusive minutes was extremely important. You can call anywhere in the world with those 120 minutes.

But, crucially, you can also use those minutes from anywhere in the world. So if you’re travelling across Europe, and venture out of France into Belgium or Spain – for example, you can still use them.

Indeed, those planning to attend the Mobile World Congress show in Barcelona next year [2014] could burn up the entire 120 minutes in Catalonia!

So £33 for two hours worth of calls whilst roaming globally isn’t as expensive as we first thought.

Levi confirmed that the MobiCarte Holiday is, indeed, a SIM card and can be used inside any Orange branded handset as well as any SIM-free (unlocked) phone.

Interestingly, Levi claimed that the major interest in the Mobicarte Holiday is actually the 1 GB of mobile data it provides, although this can only be used inside France.

He also revealed that around 20 per cent of tourists who visit France never switch their phones on at all, whilst a massive 60 per cent of those who roam into France then switch their phones off.

One good bit of news is that for those Brits who are generally too shy to visit a shop in France to get a Mobicarte, Orange France is looking to sell the SIMs via the popular ‘travel’ sites. Which will make it easier to obtain one.

  Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.

Samsung Expands compatibility with Homesync for more Android devices

Personal private cloud and connected entertainment available with HomeSync experiences

Press release

December 17, 2013. Samsung Electronics has announced that it will expand the compatibility of HomeSync to more Android devices. Through the app store for Google Play, even more Android devices - including devices non-Samsung-will offer their owners the benefits of the HomeSync. HomeSync is a home solution cube that provides enough storage space to protect digital content from the family. It offers a large screen, immersive experience of TV entertainment, offering a new form of enjoying HDTV through a more intelligent Android user experience.

HomeSync provides a terabyte of storage in the private cloud, which is enough space to upload 10 photos every day for 82 years, or five minutes of home video for ten years.

The device supports up to eight individuals with five different devices, so that a whole family can save and share pictures, music, videos, documents, and files from any device recorded.

HomeSync allows family to enjoy content through a variety of multimedia devices by the sync to the TV using an HDMI cable, or is connected to a music player via an optical audio port.

Android Media Centre of HomeSync offers the best Android games, videos and music, as well as the ability to browse the photos at home.

In addition to this, Homesync allows that all the family to use a mobile device as a remote mouse.
In addition, takes advantage of the full Android experience with access to services based on Samsung Android Samsung Apps, Media Hub and Video Hub, as well as services of Google and YouTube and Google Play.

HomeSync is available on the Samsung Apps store here and Google Play here.

About Samsung Electronics

Samsung Electronics is a global leader in technology, opening up new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the world of TVs, smart phones, personal computers, printers, cameras, appliances, LTE systems, medical, semiconductor devices and solutions LED. It employs 270,000 people in 79 countries with annual sales of $187,8 billion.

Would you like to see your press releases on GoMo News? If so, why not consider sponsoring GoMo News pages? Email to geoff (arroba) gomobilenews.com.

Gluten Free Bartender iOS app vital for those Xmas cocktails

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AppId is over the quota

Also handy if you know some-one with a Celiac disease

Without knowing it, everyone probably knows at least one person who is allergic to what (glutten). In GoMo News‘ case it was PR supremo Maggie Davies who sadly is no longer with us. These days, however, besides those with a Celiac disease, there are even diets which recommend that followers should steer clear of gluten. So when an item landed on our desk about the ‘Gluten Free Bartender app’, we couldn’t but help investigate. The guys at Gluten Free Bartender are so enthusiastic that they forgot to say this app only runs under iOS on iPhones and the like. Nevertheless, as Xmas draws even nearer, what better app to have on your smartphone than one which can help you create a glutten free cocktail.

For starters, the app provides a list of many of the most popular, easier to find gluten free drink brands and products (although GoMo suspects this app is very North American orientated) .

Never mind because, it also offers many of the most Popular drink recipes that can be made gluten free.

The App includes brand details, helpful tips and information. It also lists spirits, wines, beers and other products that are specifically made from ingredients that are inherently/naturally gluten free.

Not only that these items are exclusively listed on the Gluten Free Bartender app.

If you’re hooked, you can get this app from the Apple iTunes App store here. It will set you back £1.99 or $2.99 is the USA.

GoMo News just wishes there had been an app like this around when we followed the Atkins diet.

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.