China Mobile is China top brand says Sorrell of WPP

Bigs top smartphone manufacturer Xiaomi list coz is not private

Lei Jun, Xiaomi

We took a couple of weeks of notice because I was writing Sir Martin Sorrell of WPP in LinkedIn - rather than a blog or on Twitter. Anyway, GoMo News has noticed that Millward Brown, the global research firm, has released its final annual list of BrandZ of renowned brands of China. And right in the number one there is the [mobile operator] world's largest MNOS - China Mobile.  Significantly, Sorrell stands out smartphone manufacturer Xiaomi which does not make the list. That is because it is a private company and is therefore suitable for this survey. He describes its CEO, Lei Jun, like Steve Jobs of China - a nickname that apparently does not like.

WPP-in charge of Chinese brands survey for the first time documents of the 100 leading brands instead of only the top 50. You can read the full report here.

One of the biggest surprises of GoMo News will almost certainly be the discovery of Tencent in third place. Do you know what?

Well, Tencent is behind the WeChat messaging service. Turn launched in 2011, is now used by about 400 million people.

More importantly, Tencent revenues and earnings are greater than Facebook.

At number five desirable Baidu - the search engine that works almost exclusively in China.

However, processed more than 5 billion search queries every day is more or less on a par with the overall figure of Google.

Although Xiaomi uses the Android operating system, featuring unfarily was accused of copying Apple.

Its business model is based not in sales handset but permanent services for the user, such as accessories and applications.

The company also incorporates the views of clients on the design and development of software, launching an update every week based on the comments of its core user base.

As The Economist pointed out here, it is an approach much more democratic than their American competitors.

Xiaomi launched its first smartphone of Mi in October 2011. $10 Trillion, after three years, the company is worth more than business handset from Nokia.

In addition, it has recently surpassed the market share of Apple in China.

Xiaomi is just one example of a growing trend, a trend that will see China become the origin of several disruptive changes in the current structures of global business - and challenge many a complacent Western assumption in the process.

For the curious here ten top Chinese real brands

China Mobile - $61.4 billionICBC (Industrial & Commercial Bank of China) - $39.7 billionTencent - $33.9 billionChina Bank construction - $25.5 billionBaidu - $20 billionAgricultural Bank of China - $19.3 billionBank of China - $13.6 billionPetroChina - 13.4 $ billionSinopec - $13.1 billionChina life - $12.7 billion Hans Cett is established independent writer and consultant specialized in the mobile communications industry. Also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/